A second increase in the number of Covid-19 cases has taken
us back to square one, just as Bollywood seemed to be getting back on track
with releases scheduled and film shoots announced. Film theatres in India that
are yet to see signs of normalcy should prepare for an even more difficult2021,
as the Hindi film industry's overall performance is estimated to be down by 50%
due to pandemic-related disruptions in shooting and production schedules and
budgets. Many actors and directors are also hesitant to return to the sets, as
are the producers. The careful and slow shooting, combined with another 5-6
months of post-production, would result in a serious lack of material in the
industry.
Shooting has started, but at a slow pace and in small
numbers. Many artists are hesitant to enter the workforce. Furthermore, given
the confusion surrounding cinema safety procedures, it's possible that more
filmmakers will have OTT premieres well after their finished films are
theoretically ready to be released in theatres. It will be a long time before
movie theatres are flooded with newly released blockbusters.
No matter how hard it would be for the industry to stay
intact, its unity and passion towards the work will act as a backbone where Once More Studio holds a small yet crucial space to serve every bit of the industry
with their staggering locations.
Small-budget or regional films with unknown faces may profit
greatly from this lag, which would otherwise go unnoticed in conventional
multiplexes. It's past time for these small ventures to have a fighting chance
at getting funding and leveraging better offers. Digital production, according
to international experts in the film industry, would provide a secure
alternative for cast and crew whenever filming resumes.
Once More Studio will keep our audiences engaged and
entertained through our uniquely selected shooting locations which always act
as a silver lining in any project of the Bollywood industry.
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